Social Media Marketing and Why Your Brand Needs It

Social media definitely isn’t easy. But when has anything worth it been easy? In a world that’s ruled by social media, not taking the proper measures for your business is risky. We might have the solution, and it’s one you’ve been hearing plenty of – social media marketing. 

Unlike popular belief, social media marketing is more than just creating a Facebook or Instagram account for your business. When used correctly, this non-traditional type of digital marketing can place your business on the map and enhance its qualities to your intended clientele. 

If you’re currently working on building your brand on social media, you’re going to want to stay tuned. We will be answering questions like “what is social media marketing,” and will provide you with tested strategies on social media branding and social media e-commerce.

What is Social Media Marketing?

Generally, social media marketing refers to using social media platforms to market a company’s products to its target audience. The behind-the-scenes are much deeper than this, though.  

Social media marketing offers a concise strategy for achieving your brand’s goals. This includes selecting appropriate social media platforms, determining the type of content you want your brand to be recognized by, creating user-generated content, content appropriate for your audience, and more.  

Let’s dive in a little more.

  1. The audience is the boss

There are TONS of people on social media. In fact, the current estimated amount is around 3.5 billion! Digital marketing is all about connecting with your Internet audience and understanding their needs, and social media marketing is a great tool to do that.

The scope of social media marketing services guarantees an intimate relationship with your intended audience. Some of the basic services include analyzing the age, education, job title, and behavior of your audience. 

In a more advanced setting, social media marketers continuously follow consumers’ activity on social media networking sites, send out surveys on topics of interest, measure social media reach, etc. Both basic and advanced services help create the best possible content for your target audience, and make them say “WOW!” while scrolling through your website.

Social media marketing’s large focus on the target audience comes with many benefits. Most importantly, it enhances your e-commerce.  

E-commerce, the umbrella term for buying and selling products online, is gradually transferring exclusively to social media. For one, platforms like TikTok and Facebook offer quick options to purchase products in the app. The insights into users’ online activity and demographics better brands’’ sales pitch online.

2. Building a name through content

Determining the right content mix is the first step to successful social media branding. To clarify, social media branding is about creating a recognizable name for your business and consistently delivering according to your audience’s needs, on social media. 

Publishing content with a consistent tone, theme, and color scheme suitable to your industry, goes a long way. For example, if you’re managing a luxury hotel, you would want to go for a soft and graceful tone, and a rich, elegant color scheme!

Think of the type of content you want to share, according to your goals. While unique content is important, don’t be afraid to get inspired by your competition! Interestingly, many brands use the 80-20 rule, which means that they publish 80% entertaining and educational content, and 20% content that explicitly promotes their products. 

Social media marketing assists your social media branding by providing an overview of audience demographics and interests, and considers your goals to help create the ideal online presence of your brand. Hence, the tone, theme, and color scheme of your brand would be in the hands of social media marketers.   

  1. The right platform is key

It is no secret that a business should create accounts on multiple social media networking platforms to reach a myriad of audiences. However, there are SO many social media platforms, that it’s hard to know how and where to begin! It’s even harder once you figure out each that platform has its specific audience and purpose.

To make it easier, we’ll begin with some general statistics on popular social media platforms.

Omnicore states that the largest demographic group of Facebook users is between the ages of 25 and 35 years. Moreover, teenagers and people under 25 compile 60% of total TikTok users, 85% of total YouTube users, and 72% of total Instagram users. Lastly, 61% of LinkedIn users are in the 30-64 age range. 

These percentages are helpful when deciding on a ‘main’ platform if your content targets people of a certain age range. We have some bad news, though. There are many more features of all social media networking platforms, such as what type of marketing they’re most suitable for or what kind of content has the potential to become viral on the app.

Fortunately, social media marketing considers all features of social media networking platforms. Apart from possessing advanced knowledge in the specific uses of these platforms, social media marketers also analyze the social reach on each of these platforms, and provide you with advice on how to proceed with your social media advertising, e-commerce, and branding. 

Some final words

In short, in our social media-ruled world, social media marketing is essential. With the ability to provide insights into users’ demographics and interests, social media marketers have great impact on your brand name.

However, there is no one-size-fits-all in marketing, which is why a marketing agency is a good option when trying to enhance the growth of your business. 

Buzzforce Marketing offers a scope of services in social media marketing, as well as FREE social media audit! More information about our various services is available at this link.

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